Global Brand Manager

Global Brand Manager

StayWell is a rapidly growing & dynamic hotel group. Headquartered in Sydney, you will join a diverse, busy & friendly team. This is a brand new role due to our expansion. StayWell offers a supportive work environment, career opportunities,  regular social and celebratory activities & the opportunity to join a Global Hotel group. 

Responsibilities: 

Brand Marketing

  • Assist in developing and executing a comprehensive marketing plan for the Brand that encompasses internal and external audiences
  • Help develop and drive execution of marketing strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals
  • Work closely with regional and property marketing teams to ensure global and local programs links are maximised and hotels can successfully activate locally.
  • Partners with Public Relations, social and content teams to support all brand events to maximise impact and press and social outreach
  • Oversees creative development of marketing assets including guiding properties and local marketing teams on content developed locally
  • Develop presentations to share with key stakeholders on brand strategy, framework, positioning and results.
  • Deployment and manage Brand content on StayWell DAM system.
  • Developing communications for the Brands, such as property correspondence (emails), general brand updates, newsletters, webinars, intranet site material, etc.
  • Assists in designing training/immersion presentations for various stakeholders throughout organisation as well as external partners
  • Collaborating with cross-functional teams on brand initiatives (e.g., internal communications, learning and development organisation, market services, operations deployment, etc.)
  • Contributing to an environment of sharing best practices and creative ideas with StayWell Team and all Global hotels
  • Management of property brand audit calendar, includes conducting property brand audits (where delegated) follow up and ensuring properties are brand compliant.

Partnership Marketing

  • Develop and manage the negotiation of corporate partner relationships with existing and potential corporate partners
  • Development and management of annual strategies and initiatives for corporate partnerships
  • Managing the existing industry partnerships and refining the current partnership model, with a focus on maximising impact and retention of partners
  • Manage corporate partnerships servicing, reporting, budgeting and renewals, delivery of contractual obligations and benefits to fulfil agreements and create mutual beneficial brand building opportunities for all parties
  • Identify new opportunities to solicit support from a range of corporate sources
  • With input from regional appropriate stakeholders, develop a framework for a prioritised list of strategic partnerships that will be managed at regional level.
  • Develop a partnership management system that ensures we continually capture knowledge about our global and regional strategic partners (e.g. organisation charts, current projects, our understanding of their goals).
  • Procure promotional opportunities under each partner to drive brand awareness and meet KPI and revenue targets
  • Manage accurate partnership records to ensure correct and current information is maintained
  • Monitoring, evaluating and communicating partnerships working with colleagues to collect and track data on the effectiveness of partnerships.
  • Ensure effective administration of all initiatives, including delivery of contractual obligations, reporting
  • Positively reinforce and grow brand awareness across StayWell’s portfolio of brands
  • Manages and monitors brand partnership activating at hotel level for launch of programs and partnerships.
  • Development and roll out of SOP’s relating to functional accountability.

 

  • Five years plus experience and success in brand development and implementation.
  • Previous experience in procuring, managing and leveraging financial and strategic partnerships (preferred)
  • A strong command of both written and spoken English is required; additional languages an asset.
  • Diploma or Degree in Business Marketing.
  • Understating of traditional marketing methods.
  • Highly developed verbal and written communication skills and confidence in preparing and delivering compelling presentations, pitches, proposals to potential partners
  • Time management, analytic and problem-solving skills and the ability to manage multiple projects with competing timelines.
  • Highly developed skills in MS Office (Word, Excel, PowerPoint and Outlook) and databases.
  • Project Management experience
  • Adobe Photoshop, InDesign, Illustrator (preferred)